We find answers when we discover the right questions. And work together to figure out what will make your organization unique.
What should you do when technologies, markets, societies, work, and communications are all changing simultaneously? What strategy does your organization need to navigate its transformation?
MY APPROACH
You’re unique. And you’ll need to maintain this quality in the future, when your customers, employees, stakeholders, and sponsors can compare and evaluate your performance and trustworthiness at any time with your peers around the world.
I’m interested in what makes you unique. Your uniqueness and the people in your organization have the potential to shape the future beyond the current perspectives of your organization. I’d like to talk with you about that.
If we find a perspective that points toward a future you want to see, then the spaceship and my experience and network are ready to assist you on your mission to the future. We’ll work with you to develop your potential in a way that enables your organization to successfully implement this mission.
THE SPACESHIP
Do you want to prepare your organization for the future? Have you identified a pressing challenge? Are you trying to get your employees and customers to embrace change? Do you want to develop and launch a pilot project in your organization?
We work with you to define the goal, ask the right questions, and narrow down what needs to be done. We do this based on the origin, values, and purpose of your organization—your goals and strategy, plus the identity and positioning that arise from them. If necessary, we question and hone these elements.
We plot the best trajectory for your organization and define the objective, time, input, roles, and cost. And we’ll launch your mission, during which we’ll have all the necessary navigational tools at our disposal.
YOUR NAVIGATIONAL TOOLS
The spaceship offers all the tools you need to shape your future. They can be used individually or in any combination if you only need a course correction in certain areas.
Communications
Are you reaching your stakeholders? Are your topics and content relevant to your target groups? Do your communications help your organization navigate change and achieve its objectives? Are your messages getting through? Are you getting a good return on the costs of your communications?
I bring ideas, my outside perspective, and my experience dealing with complex challenges to the table to help you develop communications tools, strategic topic management, and communications plans—and coordinate your communications channels—with an impact that’s felt both internally and externally.
ESG*, Stakeholder, and Dialog Management
Is the sustainability of your organization questioned by customers or NGOs? Are the expectations of your stakeholders changing in ways you don’t understand? Do sustainability ratings require more and more work each year, with no strategic benefit? Do you want to establish ESG management that promotes and protects your business interests?
As the needs of NGOs and rating agencies grow more complex, the cost of responding does too—but not necessarily your return. My active approach promises more benefits and efficiency aligned with your identity, the goals of your organization, and the needs of your stakeholders. We’ll work together to establish ESG processes and criteria that fit the capacities and culture of your organization. We’ll bring stakeholders, NGOs, and rating agencies into the conversation and gain their recognition.
* ESG stands for environmental, social, governance—a non-judgmental term used to quantify the idea of sustainability.
Corporate (Social) Responsibility (CSR)
Do you want to do good and help promote the goals of your organization at the same time? And also put your expertise to use instead of just donating money? While you enhance the image of your organization, do you also want to include your customers and employees?
CSR can provide the perfect leverage to help turn donations and memberships into strategic partnerships that draw on and strengthen entrepreneurial skills. Then you’ll tap into creative spaces where you can develop and hone the networks, business opportunities, and markets of tomorrow. This approach is scalable and doesn’t limit the social benefit to just a few flagship projects. Insurance giant Allianz, for example, leveraged CSR to cultivate microinsurance policies that today cover 60 million customers on three continents.
Reputation and Issue Management, Governance, and Compliance
Is your good name threatened by a changing social and political landscape? Because the public suddenly sees business relationships in a different light—or because people in your organization make mistakes? Do your employees or members lack guidance on how to behave in difficult situations?
Those who want to act with integrity need role models as well as concrete support and model solutions for tough situations. I work with your experts to develop and optimize everyday tools and processes to support integrity management: codes of conduct, reputation and issue management, and guidelines for communications, lobbying, data protection, and other high-risk areas that demand integrity.
Brand Development and Positioning
Do you want your brand to set you apart more clearly from the competition? Do you want to offer a clear roadmap and invite your employees and customers to accompany you on this journey?
“It all starts with trust“? A claim alone is not enough to establish brand value. Nor is an attractive design. Taste is helpful—but only if the strategy is right. Attitude, values, and content must be visible and tangible, aligned with your objectives, and persuasive to your stakeholders.
Your brand communicates your unique identity and a credible combination of your origin, purpose, and objectives—from the perspective of your customers.
We work together using your brand and positioning to define the space in which you aspire to operate—your sphere of influence. This space takes shape when we align your identity to your future and combine it with the changing needs of your stakeholders.
Corporate Media
Do your communications lack long-term impact despite your media relations and constant use of social media? Are your unique attributes and key messages getting lost in transmission and in the signal noise of short posts and tweets?
Corporate media can make a difference if you build an emotional and substantive bridge between your organization and your target groups. We work with you to develop extraordinary media that will plot a clear course to the future and encourage others to come aboard.
Workshops
Do you want to prepare your organization to withstand any crisis? Do you seek to develop tools for managing stakeholders and ESG? Looking for insights on how to ready your organization for the world of tomorrow?
As a coach at the Orvieto Academy for Communicative Leadership, I offer two-day workshops for sustainable leadership for up to 12 participants from various organizations (www.orvieto-academy.com).
I also develop customized workshops specifically for your organization—to kick off a new project or workflow that brings together diverse teams, for example.
Mentorships
Do you want to transform your organization to face the future with confidence? Are you looking for ideas and a critical perspective for this process?
As your personal sparring partner, I accompany you in your processes of forward-looking change and re-imagination. Ideally we’ll work in regular one- or two-hour time slots over a defined period, by phone or on-site—starting immediately, if necessary.
SPACESHIP INSTITUTE
In addition to the spaceship, the spaceship institute offers an independent platform for cooperative, inclusive, sustainable, and detailed planning for the future.
The spaceship institute is a place where we find answers to the challenges of tomorrow that aren’t unique to any one organization and that confront many of us: How can we organize developmental partnerships in a way that works both globally and locally? How can transparency and governance lead to better rule of law? How can corruption be contained? How can growth and consumption become sustainable? How can media and media consumers strengthen values and democracy?
The spaceship institute and my network stand ready to address these and other questions about the future with effective new dialogs and formats in partnership with interested companies, foundations, government entities, and NGOs.
““Everyone must do his or her part, take bold chances, introduce new ideas to the world.””
